Greenleaf
GreenLeaf is a clean, modern website built for a carbon consultancy that helps small and mid-sized businesses reduce emissions and meet sustainability goals. The project focused on creating a professional digital presence that communicates expertise in carbon footprinting, ESG disclosure, and net-zero strategy , all while keeping the message approachable and jargon-free. The design emphasizes clarity, trust, and conversion, positioning GreenLeaf as a reliable partner for businesses taking their first steps toward sustainability.
GreenLeaf was entering a crowded sustainability consulting market targeting SMEs, but lacked a sharpened message to clearly communicate what makes them different. Many small‐to‐mid businesses found carbon footprinting, ESG disclosure, and net-zero strategy services confusing or vague; they didn’t immediately understand what GreenLeaf offered, how it worked, or what benefits they’d receive. Without strong differentiation, process clarity, or credible proof of expertise, many potential clients were hesitant, leading to low conversion and weak lead quality.
The new GreenLeaf site solves these issues by clearly defining its audience (“savvy SMEs”) and immediately establishing its value carbon, boosting credibility, and guiding businesses forward with confidence. The site outlines specific service offerings (carbon footprinting & reporting; compliance & ESG disclosure; net-zero strategy & roadmapping) so visitors can see exactly what GreenLeaf can do. Visual hierarchy, clean design, and strong CTAs (e.g. “Book my free consultation”) reduce friction. Trust is built via client testimonials and informative resources (blog, FAQs) that demystify sustainability and show concrete outcomes. Together, these changes reinforce GreenLeaf as a credible, focused guide rather than just another green consultancy.
