House Mood
Housemood is the online portfolio and professional face for an interior design agency specializing in crafting inspiring environments for residential and commercial projects. The website’s purpose is to establish credibility, showcase artistic style, and clearly define the client process. It uses a sophisticated, magazine-style layout with large, high-quality project imagery, a minimalist color palette, and clear typography to convey trust and a premium service level.
The primary challenge for high-end service agencies like Housemood is overcoming client apprehension and defining a tangible value proposition in a subjective industry. The two core problems solved by this design are:
Trust Barrier: Potential clients, intimidated by the cost and complexity of a full design project, often hesitate to engage because they lack a clear vision of the final result and fear uncontrolled budgets.
Process Opacity: Interior design work involves many steps (sketches, technical drawings, supervision). Without a clear roadmap, clients perceive the process as chaotic and unpredictable, leading to indecision and drop-off.
My solution focused on Process Transparency and Visual Confidence to guide the user from initial interest to commitment.
Implemented the "Vision Guarantee" (3D Visualization): I prominently placed the "3D visualization" step in the process flow. By highlighting that the client "can see with his own eyes what he will ultimately receive" before full commitment, we eliminated the fear of the unknown. This feature, along with showcasing detailed project statistics (e.g., "100+ Clients are satisfied"), built immediate trust and confidence in the agency's ability to deliver predictable, high-quality results.
Created a 7-Step "How We Do It" Funnel: I transformed the complex journey into a simple, linear 7-step visual roadmap. This design breaks down the project from Tech specifications to Supervision. By clearly outlining each stage—with icons and brief descriptions—the site managed client expectations, demystified the design process, and made the decision to hire Housemood feel like a structured, manageable professional investment rather than a leap of faith.
